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Welcome to Puget Sound marketing and communications!

Charged with elevating Puget Sound's visibility and reputation, we represent and promote the college, offering a clear, unified message to the campus community, alumni, and guests.

What We Do

We support campus partners and the future success of the university by making known Puget Sound's distinctions, priorities, and successes within the organization, to prospective students, and to the broader community, including alumni and donors, as well as Tacoma/Pierce County, the Pacific Northwest, the nation, and the world. 

We aim to approach every communications project in a collaborative way, keeping in mind Puget Sound's strategic priorities and our partners' goals. As experts, we support you to best represent the college, its story, its mission. If we can help you, please don't hesitate to get in touch!

Meet the team

How we share your good work: Check out our main communications channels, where we can share all the great things Loggers are doing:

Our Work

We regularly partner with offices, departments, and programs across campus to provide direction, strategy, and production. See how we've met Puget Sound's messaging, marketing, media, web, and creative design needs.

View more examples of our work

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Academic One-Sheets

Learn how a simple project filled a gap and is now crossing the digital divide to serve prospective students and families online.

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Puget Sound Stories

Information isn't engaging by default. How do we pique people's interest? Don't just tell them about our programs; tell the stories of this place.

Learn More
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The Hatchet Weekly

What do you do when there are too many communications going out to too many audiences? Too much overlap. Too many emails. Too many messages.

 

You start from the beginning, look at your audiences and their needs, and create a new tool to replace older, less useful ones.

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How We Can Help You

The most effective means of communicating involves three key components:

  • Identifying your audience
  • Clearly defining your goals
  • Determining how you’ll know whether you’ve been successful

We can help you get there. Whether you have a special event to promote or are trying increase awareness around your department’s programs and activities, we will brainstorm ideas with you; help develop your goals; produce targeted emails, signage, webpages, and promotional materials; report on and analyze results; and more.

Get inspired by some of our recent work

Ready to get started? If you're not sure where to begin, let's talk.

Start a project request

We’re the campus storytellers. We write the text and develop themes for a multitude of projects ranging from video scripts to postcard headlines, from website announcements and press releases to brochure copy and feature stories. If you need words, we got ‘em. 

We ensure that communications of all kinds go out into the world telling the Puget Sound story in a clear and cohesive way. How do we do that? Messaging. We can help you align your communications with broader university themes so we’re all talking about Puget Sound the same way. 

We can help you write:

  • One-sheets, brochures, and pamphlets
  • Postcard, mailing, and email campaigns
  • Webpage content

Brand Basics: Messaging

We are always looking for ways to showcase the great work of Loggers through long- and short-form stories on our website, in Arches alumni magazine, on social media, in The Hatchet, and elsewhere. These stories help raise awareness about Puget Sound and our programs.

Share your story idea

A strong brand identity increases recognition of, awareness of, and affiliation with an organization. At Puget Sound, we reinforce our brand identity through consistent visuals, including university logos and lockups, an approved color palette, and a specific design language told through photography, type treatments, and standard graphic elements. 

Brand Basics: Our Look

Request a logo lockup for your department, office, or program by contacting our design team at design@pugetsound.edu.

Visual reinforcement of our brand identity through the use of consistent logos, colors, fonts, photography, and graphics strengthens the impact of any single communication originating from the university.

Our team can help with:

  • Design and production of print and digital materials, including event posters, fliers, campus screen graphics, and more
  • Photography/Videography for event coverage, photo shoots, faculty/staff portraits, etc.
  • Vault, Puget Sound's online image library
  • Production project management
  • Partnering with vendors

Brand Basics: Our Look

Ready to get started? If you're not sure where to begin, let's talk.

Start a project request

Photo Request Form

The university website is the first point of contact for most people encountering Puget Sound. We welcome more than 4.5 million visitors to the website each year, manage more than 10,000 pages of content, and train and assist about 100 content editors in Drupal, our content management system. We rely on our campus partners to keep their content up to date and relevant for all visitors.

Drupal training is available through a series of re-watchable video modules. If you have questions about web editing or who in your area is a content editor, please contact webmanager@pugetsound.edu.

Submit an update/edit to the website

Learn more about the Puget Sound website

View website policies and resources

In recent years, social media has become a primary means of communicating information of all kinds—especially to students. We operate and manage institutional accounts representing the university on numerous platforms and offer guidance, best practices, and assistance to campus groups on launching their own successful social accounts. We often partner with campus accounts on social media campaigns and to amplify or promote special events and messaging. 

Like and follow us.

Join the conversation. Use hashtags:

  • #totheheights
  • #remaketheworld
  • #alwaysalogger
  • #loggerup

Start a Conversation About Social Media

View the Social Media Guide

The events team in MarCom supports events and large-scale meetings for University Relations, including donor events and events featuring the president of the university. We also work with other departments in University Relations to organize events with the purpose of engaging constituents, recognizing and stewarding donors, and/or raising funds for the university. 

Events We Manage

  • Flagship: Commencement, Summer Reunion Weekend, Homecoming & Family Weekend, Orientation, Campaign events
  • Signature: Loggers Keep Learning events, President's Leadership Society events, Scholarship Celebrations, Legacy Society events, Pierce/Swope Lectures, Logger Day Challenge events, Alumni Tours, Civic Leaders events
  • Boutique: Trustee-hosted events, dedications, groundbreakings

Logger Lookout e-Newsletter
We send this weekly email on Thursdays. The events are all pulled from the university calendar, so be sure to submit your campus events!

Event Resources
We have several event items available for checkout. Please see our Event Items for Checkout page for more information.

Resources & Guides
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Pursue purpose and impact in a community that challenges and supports you.

Our brand is what we make true every day, with every encounter. It's just what we say, it's what we do.

Emerging from Puget Sound’s mission, values, and strategic plans, our brand comes to life in the experiences of our students, faculty, staff, alumni and friends.

We express our brand using messages and visuals that help people recognize and connect with us. When applied consistently, these tools help people understand who we are and what we do.

Explore brand basics

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Have you ever wondered whether or not to capitalize the word "Logger"? Or when to use "they" in reference to an individual?

The style and inclusive language guide is intended to help individuals writing on behalf of the university communicate clearly, effectively, and consistently. Within this guide, you’ll find guidance on common issues and topics, from how to format dates and times to how to use language that creates a welcoming environment.

Explore the style and inclusive language guide

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One website. More than a hundred content management system users. Thousands of site visitors.

This guide guide offers easy access to policies that govern the university website, as well as resources on Google Analytics and search engine optimization (SEO) to help all content managers and site editors contribute to the best possible experience for visitors to the Puget Sound website.

Explore the website guide

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Let's keep the conversation going.

Social media is increasingly the preferred method of communication for prospective and current students—and remains an effective way for alumni and friends or fans of the university to stay connected to the goings-on on campus.

But the social landscape changes every day.

Use this guide as a starting point and best practices resource to make sure your university social accounts are most effective.

Explore the social media guide